Christina Ferreira

Christina founded Impact Events in 2008 and has grown the business from a solo side hustle to today’s small agency. Christina radiates a positive enthusiastic energy. With her talent, charm and knowledgeable experience she easily develops solid relationships with her clients, colleagues and vendors. This allows her to relate to her client needs, and have a greater understanding of their vision, goals and objectives for each event. With more than 20 years of experience in producing events, communications and marketing in hospitality Christina brings experience and awareness of growth in the industry. The companies portfolio focusses on three major sectors including hospitality tourism, non-profit/charity and new residential real estate through producing events, fundraisers and supporting public relations and communications. In addition to an impressive client portfolio Impact Events also owns five large community festival style events. When not working you will find Christina exploring the region’s local wineries, restaurants and lakeside adventures with her dog.

Her focus in our company: Client Management, Recruitment, Public Relations, Brand Management

Janell Rashke

With her positive and outgoing personality Janell is one of the Project Managers here at Impact Events. Growing up in a small town in Northern BC, creating fun was something you had to be good at in order to avoid boredom, she started her career in event planning there. Janell found her way to us where she can finally pursue her passion for planning events, and let her creative side shine through, and share her commitment to creating a unique experience. When she isn’t working with us you can find her kayaking on Okanagan lake, enjoying concerts with friends, camping, baking, working on one of her many hobbies, or daydreaming about new ideas for our projects. 

Her focus in our company: Kelowna Event Production, Program/Content Development, Social Media, Website Management

Portfolio includes: Downtown Kelowna Winter Market, Kelowna Car and Bike Show, Scarecrow Festival, Golf Tournaments, Social Media Management, BCRFA

Cassandra Wysochanskyj

Cassandra is the newest Project Manager on our team here at Impact Events. Originally from Toronto, she made her way to the beautiful Okanagan 2 years ago and hasn’t looked back since!

Cassandra comes to us with 10+ years of marketing, event management, production, and content creation experience. She prides herself in being extremely adaptable and adept at learning new technologies, embodying brand identity and creating lasting customer impressions.

When she isn’t working with us, you can find her creating traditional Ukrainian batik egg art or enjoying all that the Okanagan has to offer with her partner & their adorable English Bulldog, Max!

Her focus in our company: Kelowna Event Production, Program/Content Development, Social Media, Website Management

Portfolio includes: Central Okanagan Hospice Association (COHA), Rutland Christmas Light Up Festival, Social Media Management, BCRFA

Chrystal Myers

With over 10 years of web and print design experience Chrystal has been creating noticeable and unique creations for employers and clients alike. Born and raised in Kelowna, BC and her creative mix and local perspective provides a whimsical yet practical touch to her projects. Chrystal enjoys freelancing as it affords her the opportunity to quickly pound out code in the wee hours of the morning as well as allows her to spend time with her family during the day. When she’s not talking about her latest activities you can find her at the nearest Starbucks drive thru, smashing bodies at Roller Derby practice, dreaming about her next quilt design or sweating in a hot yoga class.

Her focus in our company: Graphic Design, Branding, Websites

Portfolio includes: Okanagan Roller Derby Association, Fat Cat Children’s Festival, Firefighters Without Borders Canada, Misconduct Wine Company, Zamoof! Magazine

Jessica Samuels

Jessica Samuels is a seasoned communicator who has two decades of experience in storytelling and engaging diverse audiences. Her career began as a producer for talk radio and she has since worked as a television producer, reporter, anchor, and host of her own talk radio show. Today, Jessica uses her communication and media skills in the non-profit sector, working to bring awareness to the causes she supports – strategically and effectively getting their messages out through print, video and social media platforms.

Her focus in our company: Strategic Communications, Public Engagement, Media Relations, Issues Management, Crisis Communications, Digital Communications, Diversity & Inclusion

Portfolio includes: Canadian Mental Health Association ~ Kelowna Branch, Heart & Stroke Foundation, SunRype Okanagan Marathon, Loyal Wooldridge (Kelowna City Council), Rotary Club of Kelowna Sunrise, Kelowna’s Gospel Mission.


Penny Ferreira

We think every business needs an office dog. This is ours. Meet Penny!

She’s a 4.5 year old Border Collie x and belongs to our founder Christina. 

Her focus in our company: Making people happy, helping relieve stress and focus by seeking your attention and greeting guests when they visit us.